By Ayelet Noff
Brands today have the incredible opportunity of interacting with consumers on the #1 social network in the world – Facebook – and creating relationships with them that are long lasting, personal and relevant.
Companies today no longer control their own brand, the power has shifted to the masses. It is the public’s desire and feedback that will decide the brand’s fate in the end. Therefore it is clearly apparent that Facebook must play a major role in every brand’s social media marketing plan.